There is nothing in the world that can keep women away from beauty products. This is an unspoken sweet relationship between women and beauty products. However, the topic of beauty products is totally subjective. But at the same time finding the right product as per your choice and needs can be a daunting task. There is not a single brand that has all the products for women’s needs. This is the reason that most women end up feeling confused and frustrated about buying various beauty products from different places.
However, with the introduction of online shopping, it has become super simple for all to get everything at the doorstep. One of the brands, IPSY, is getting a lot of love from everywhere because of its unique concept of a beauty subscription service. The brand offers its subscriber’s makeup bag which includes everything from skincare items, to perfumes, and a lot more things depending on the buyer’s preference. Since 2011 the brand is offering the best subscription services to its customers and has collaborated with various famous brands and celebrities.
About the brand
IPSY is a brand known for its exclusive idea of bringing women and beauty together. The brand is a beauty subscription service that offers personalized beauty products to women at their doorstep. IPSY came into existence in the year 2011 and was founded by Michelle Phan who is a YouTube beauty vlogger, Marcelo Cameros, and Jennifer Jaconetti Goldfarb. It began as a beta site named myglam.com but later in the year 2012 it was launched as IPSY.com to the public.
Also, the same year the face of the brand was Phan as well as other bloggers like Bethany Mota, Promise Phan, Andrea Brooks, along with Jessica Harlow.
By the year 2016, the brand had 10,000 followers and did not spend any money on advertising. Also, in the year 2017, it announced that the brand has more than 3 million subscribers and launched its e-commerce app name Shoppers. IPSY offers easy availability of beauty and cosmetics and is a one-stop for all.
What’s popular online?
If you are going to get Glam Bag from IPSY, here are some of the products which you find in every bag:
The brand offers a great range of Glam Bags so that women can feel energized, inspired, and can openly express themselves. Every Glam Bag by IPSY can be customized by taking a Beauty Quiz which includes questions related to your skin tone, hair color, eye color, preferable brands, beauty preferences, and a lot more. Also, every Glam Bag includes makeup, skincare, haircare, and nails products.
Here are some of the Glam Bags offered by IPSY:
- Glam Bag – In the Glam Bag by IPSY, women get to enjoy five deluxe beauty samples every month with one product to pick from. This is a great way to try various deluxe beauty products at a certain cost. The cost per delivery will be $13 a month.
- Glam Bag Plus – The brand offers Glam Bag Plus which is a great way of shopping as you get 5 full-size products, add up to 10 deals, get two new finds, as well as get the chance to select 3 items from a special personalized set. It will cost you $28 per month.
- Glam Bag X – This is a Glam Bag that is done in collaboration with various celebrities. There are various products which you can choose from and all of them are full-size. Also, you get to enjoy a total of 8 products curated by beauty celebrities in the collaborated Glam Bags by IPSY. It replaces your monthly bag for every February, May, August, as well as November. Here, one can pick 3 products at the price of $55 quarterly.
- Mystery Glam Bags – The brand offers Mystery Glam Bag bundles which include a total of five products in it. Every Mystery Glam Bag has different products which you are unaware of. This is quite interesting and is full of surprises. However, the brand always ensures that you get a slight hint about what might be included in the bag.
What made it successful?
The brand has gathered a lot of love within no time. There are various reasons behind its success and some of them are mentioned below:
- Glam bags – The idea of bringing Glam Bags to the front is very unique. The brand ensures that every woman gets to enjoy various deluxe beauty brands without any hassle. Also, via the Glam quiz, it helps in knowing the preferences of all.
- Strong relation with content creators – The brand maintains strong relationships with renowned and successful content creators. This offers a dual benefit as for content creators it helps them to grow and for IPSY, it helps to be an invaluable partner to various beauty brands.
- Wide variety of brands – The brand has a wide variety of brands to choose from for your Glam Bags. This is a nice thing for people who always want more options. Also, it offers a sense of freedom to try new beauty products.
- Affordability – Every Glam Bag is available at an affordable price which plays a major role in making IPSY a big success.
Sale & Offers
Who doesn’t love discounts and offers while shopping? IPSY has various discounts and offers running on its official website. However, every Glam Bag is available at different discount prices and you can choose depending on your budget.
Also, there are a few offers available for every non-subscribers are:
- Get a free gift on the purchase of any Glam Bag for up to $18.
- Also, get a free month of refreshments on IPSY’s personal care membership after joining IPSY.
- There is also a simple Glam Bag where it starts from only $13 per month which includes 5 beauty deluxe products.
Why choose IPSY?
IPSY is a brand that is known for its uniqueness as it offers beauty subscription services. It has various premium brands which offer you the chance to decide which product is the best for you. Also, before its curates any Glam Bag for you there is a Beauty Quiz that ensures everything depends on your skin tone, texture, beauty preferences, etc. This is the best brand to complete your beauty needs at great prices.
The best part is that one can earn points that can be redeemed later for products. One can also get extra points for referring friends to the brand’s website.
How does IPSY outshine Its Competitors?
When compared with other brands in the same business, we have found that IPSY offers much better value for money and subscription offers. Let’s find out how:
When we compared Boxycharm and IPSY, we found that both brands offer 5 full-size products every month. However, IPSY offers much more flexibility and customization in its boxes. And, recently IPSY has acquired Boxycharm.
Similarly, when compared with Allure, we have found that products and subscriptions are less personalized. IPSY gives you a lot of personalization and 5 full-size products.
- A good selection of brands to choose from
- Premium products offered in every subscription
- It doesn’t cause a dent in one’s pocket
- One gets essential makeup products in a bag every month
- The product personalization process can be annoying
- One has to be very time-bound and quick while choosing products
What all beauty products you can expect from IPSY?
IPSY offers a versatile range of beauty products in every monthly and quarterly subscription. Right from cosmetics to mascara to lipgloss to bronzer to eyeliner to highlighter to oils to moisturizer to serums, the brand offers plenty of products in its subscriptions.
Does it offer free shipping?
For all US customers, shipping is free. However, if you are a Canadian customer then you have to pay flat $2.95
Can we cancel the subscription anytime?
To cancel the membership, you need to start from your IPSY account. You have to reply to the email in order to initiate the cancellation process. The email will be having the link that you need to click and confirm by 12 PT on the last day of the month to stop paying for the next month’s subscription.