ASOS is a British online fashion and cosmetic retailer that was founded in 2000 in London, primarily aimed at young adults. ASOS offers over 850 brands and ships to all 196 countries from its distribution centers in the UK, US, and Europe. The company has its headquarters in Camden Town and is listed on the London Stock Exchange. The Danish company Bestseller A/S is its largest stakeholder.
The acquisition is considered a strategic opportunity to increase customer choice and accelerate ASOS’s multi-brand platform strategy. ASOS aims to maximize these brands’ global distribution and accelerate its US strategy by partnering with Nordstrom in the key market. Additionally, ASOS is expected to retain their established brand and customer positioning, which is differentiated from its other ASOS brands.
Despite some setbacks, including the Buncefield Fuel Depot explosion and the COVID-19 pandemic, ASOS continues to expand and launch new initiatives. In June 2021, it partnered with Lush Fresh Handmade Cosmetics. ASOS has 300 employees across design, buying, and retail partnerships. As part of the integration process of the acquired brands, it will undertake a thorough review of the supply chain.
ASOS’s success can be attributed to its ability to attract and engage its young adult target audience through its fashion-forward and trendy collections, social media presence, and personalized shopping experience. ASOS’s website and app allow customers to browse and shop by their preferred style, fit, and budget, making the shopping experience more convenient and enjoyable.
ASOS’s acquisition of Topshop, Topman, Miss Selfridge, and HIIT brands and its continued expansion into new markets and partnerships are expected to further strengthen its position as a leading global fashion destination for young adults.
ASOS Clothing Review
ASOS offers a wide range of clothing options for both men and women. Their clothing selection includes various styles, sizes, and price ranges to cater to different tastes and preferences. Here are some of the categories and types of clothing you can find on ASOS:
- Tops: ASOS offers an extensive collection of tops, including t-shirts, shirts, blouses, sweaters, hoodies, and sweatshirts. These come in different styles, materials, colors, and prints.
- Dresses: ASOS has a diverse range of dresses suitable for different occasions. Whether you’re looking for casual, party, formal, or summer dresses, you can find options in various lengths, cuts, patterns, and fabrics.
- Bottoms: ASOS provides a variety of bottoms such as jeans, trousers, leggings, skirts, shorts, and culottes. You can explore different fits, including skinny, straight, wide-leg, and high-waisted options.
- Activewear: ASOS offers a selection of activewear for both men and women, including sports bras, leggings, shorts, hoodies, and workout tops. These items are designed for comfort and performance during exercise and other physical activities.
- Outerwear: ASOS has a range of outerwear options to keep you warm and stylish. This includes coats, jackets, blazers, and parkas suitable for different seasons and weather conditions.
- Swimwear: ASOS offers a variety of swimwear options for men and women, including swimsuits, bikinis, swim shorts, and beach cover-ups. These come in various styles, prints, and sizes.
- Lingerie and Sleepwear: ASOS provides a selection of lingerie, bras, underwear, and sleepwear items. They offer different styles, fabrics, and sizes to cater to different body types and preferences.
- Maternity and Plus Size: ASOS has dedicated collections for maternity wear and plus-size clothing. These ranges include tops, dresses, bottoms, and other clothing items designed specifically for expectant mothers and those who wear larger sizes.
ASOS frequently updates its inventory with new arrivals and trends, so you can find a wide variety of clothing options to suit your style. Keep in mind that specific availability may vary, and I recommend visiting the ASOS website for the most up-to-date and comprehensive selection.
ASOS Women Clothing Review
ASOS offers a diverse range of women’s clothing to cater to various styles, sizes, and occasions. Here are some of the categories and types of women’s clothing you can find on ASOS:
- Dresses: ASOS has a wide selection of dresses suitable for different occasions, including casual day dresses, party dresses, formal evening gowns, summer dresses, and maxi dresses. You can find various styles such as bodycon, skater, wrap, shift, and more.
- Tops: ASOS offers a variety of tops, including t-shirts, blouses, shirts, crop tops, camisoles, and tunics. These come in different sleeve lengths, necklines, colors, and prints.
- Bottoms: ASOS provides a range of bottoms for women, such as jeans, trousers, leggings, skirts, shorts, and culottes. You can find different fits, including skinny, straight, wide-leg, high-waisted, and more.
- Jumpsuits and Playsuits: ASOS offers jumpsuits and playsuits in various styles, lengths, and patterns. These one-piece garments provide an easy and stylish outfit option for different occasions.
- Activewear: ASOS has a dedicated activewear section for women, featuring sports bras, leggings, workout tops, shorts, and hoodies. These items are designed with comfort, flexibility, and performance in mind.
- Outerwear: ASOS provides a range of outerwear options, including coats, jackets, blazers, parkas, and trench coats. These are available in different styles, materials, and lengths to suit various weather conditions.
- Swimwear: ASOS offers a wide selection of swimwear for women, including swimsuits, bikinis, tankinis, and beach cover-ups. You can find different styles, colors, prints, and sizes to suit your preferences.
- Lingerie and Nightwear: ASOS provides lingerie and nightwear options such as bras, panties, underwear sets, pajamas, robes, and nightgowns. These come in different styles, materials, and sizes to cater to various tastes and comfort levels.
- Maternity Wear: ASOS has a dedicated collection for maternity clothing, including maternity dresses, tops, bottoms, and lingerie designed to provide comfort and style during pregnancy.
- Plus Size: ASOS offers a range of plus-size clothing for women, including tops, dresses, bottoms, activewear, and swimwear. These items are designed to flatter and fit different body types.
Please note that availability and specific styles may vary, and I recommend visiting the ASOS website for the most up-to-date and comprehensive selection of women’s clothing.
Pieces mini dress in brown with animal print
Based on Scandinavian roots and minimalist aesthetics, PIECES presents basics that are impressive in everyday life. From apparel and footwear to jewelry and accessories, the brand connects your look with its pioneering collections. Look forward to jeans, coarsely knitted fashion and simple earrings that will accompany you carefree through the day and into the night.
Product Description
- ELEGANT DAY OUTFITS
- Wide collar
- long sleeve
- Button tape
- Regular fit
Pull&Bear tie back linen halter top in khaki
Nobody provides you with casual clothing better than Pull&Bear . Inspired by the relaxed atmosphere of California, the brand combines elements of grunge, a cool, sporty look and street style in its collection of jeans, jackets, tops and trousers. And the good news is that all of these styles from Pull&Bear are now available in our edit at ASOS – as well as shoes, bags and swimwear. What more do you want?
Product Description
- Styles for top
- Halter straps
- Adjustable straps
- Lace-up closure at back
- Short cut
- Slim fit
Vero Moda Kathy wide leg jeans in mid blue
Whether you’re looking to refresh your wardrobe or just need a few favorite pieces, Vero Moda has the perfect outfits for you. Scroll for your new favorite pair of jeans, available in a range of fits and washes, and look for trousers, shorts and skirts in smart styles. And it’s not just about bottoms, our Vero Moda edit at ASOS also features blouses, blazers and dresses – plus shoes and accessories for extra style points.
Product Description
- The perfect complement to all your pretty tops
- Wide cut
- Normal waist height
- Belt loops
- Functional pockets
Public Desire x Paris Artiste tie dye bikini briefs in bright orange
If you thought Public Desire was all about shoes, then we have good news for you. With an updated range of photogenic clothing such as flattering dresses, eye-catching co-ords and glamorous off-duty workout ads, our Public Desire Edit at ASOS brings you awesome new outfits. And don’t worry: Of course you will still find the essential high heels, boots and sandals of the brand with us.
Product Description
- Collaboration with the influencer Paris Artiste
- Mid-rise cut
- Adjustable side lacing
- Brazilian cut
- With high leg cut
Be Mine Wink block heel sandals in silver
Are you looking for shoes that will take you from the aisle to the dance floor on your wedding day? Be Mine is here to tick one thing off your list so you can focus on the “I want” instead of the “to-do”. Browse our Be Mine range at ASOS and discover the full range from platforms to mules, finished with rhinestone detailing. If you prefer it flatter, then check out the flat shoes with heel straps and ballet flats. Start scrolling and get ready to find *the right one*.
Product Description
- Good style from the feet up
- Adjustable ankle strap
- pin buckle
- Open toe
- High block heel
ASOS Men Clothing Review
ASOS offers a wide range of men’s clothing to cater to different styles, sizes, and occasions. Here are some of the categories and types of men’s clothing you can find on ASOS:
- T-Shirts and Polos: ASOS provides a variety of t-shirts and polos in different colors, prints, and styles. You can find basic crew neck t-shirts, graphic tees, polo shirts, and long-sleeve tops.
- Shirts: ASOS offers a selection of men’s shirts, including casual shirts, dress shirts, flannel shirts, and denim shirts. These come in various fits, sleeve lengths, patterns, and materials.
- Hoodies and Sweatshirts: ASOS has a range of hoodies and sweatshirts, including pullover hoodies, zip-up hoodies, crew neck sweatshirts, and sweatshirt jackets. These provide comfortable and casual options for layering or loungewear.
- Sweaters and Cardigans: ASOS offers sweaters and cardigans in different styles such as crew neck, V-neck, and shawl collar. You can find various materials, patterns, and fits to suit your preferences.
- Jackets and Coats: ASOS provides a variety of men’s jackets and coats suitable for different seasons and weather conditions. This includes denim jackets, bomber jackets, leather jackets, parkas, trench coats, and more.
- Jeans and Trousers: ASOS offers a range of men’s jeans and trousers in different fits, including slim, skinny, straight, and tapered. You can also find various styles such as chinos, cargo pants, joggers, and tailored trousers.
- Shorts: ASOS provides shorts for men in different lengths, including casual shorts, chino shorts, denim shorts, and swim shorts. These are suitable for warmer weather and casual occasions.
- Activewear: ASOS offers a dedicated section for men’s activewear, featuring sports tops, gym shorts, track pants, sweatpants, and athletic accessories. These items are designed for comfort and performance during workouts and sports activities.
- Swimwear: ASOS provides a variety of swimwear options for men, including swim shorts, board shorts, and swim trunks. These come in different colors, patterns, and lengths for beach or poolside activities.
- Underwear and Sleepwear: ASOS offers men’s underwear, including boxers, briefs, and socks. They also provide sleepwear options such as pajama sets and loungewear for comfortable nights and relaxed downtime.
Please note that availability and specific styles may vary, and I recommend visiting the ASOS website for the most up-to-date and comprehensive selection of men’s clothing.
Only & Sons flannel shirt jacket in brown
Quality craftsmanship is at the forefront of Danish brand Only & Sons , whose signature designs include classic knitwear, casual jumpers and denim. The collection features high-quality fabrics and ensures a casual style.
Product Description
- love at first click
- Wide collar
- button tape
- breast pockets
- long sleeve
- Regular fit
Bolongaro Trevor Tall shorts in blue
Founded in Hoxton, Bolongaro Trevor takes its fashion inspiration from British subcultures like mods, skins and punks. Designed in east London, the brand’s retro leather jackets, hero shirts and grunge-inspired knitwear are given a modern twist with metallic hardware and military influences.
Product Description
- Short cut
- Simple design
- Normal waist height
- Waistband with drawstring
- side pockets
- Regular fit
New Look skinny suit jacket in navy
New Look offers irresistible fashion and on-trend styles and is now one of the great British trend brands at ASOS. From graphic print t-shirts to footwear and accessories, New Looks men’s collection takes influences from classic rebel films and the best of casual style.
Product Description
- For special occasions
- lapel collar
- two buttons
- the pockets can be pinned
- Tight cut
- figure hugging
Only & Sons relaxed fit t-shirt in black
Quality craftsmanship is at the forefront of Danish brand Only & Sons , whose signature designs include classic knitwear, casual jumpers and denim. The collection features high-quality fabrics and ensures a casual style.
Product Description
- Your new favourite
- crew neck
- short sleeve
- Relaxed fit
Hollister pink script logo sliders
Inspired by the beaches, blue skies and sun of Southern California, Hollister represents the never-ending summer. Never taking itself too seriously, the brand embodies the laid-back style of surf and skate culture with effortlessly cool t-shirts, maxi dresses and flared skirts.
Product Description
- I’ll meet you at the pool
- To cover up
- Wide strap
- logo print
- Open toe
- molded footbed
- Flat sole
Who Is ASOS For?
ASOS caters to a diverse range of customers and aims to provide fashion options for a wide audience. Here are the primary groups of people that ASOS caters to:
- Men and Women: ASOS offers clothing, accessories, and beauty products for both men and women. They strive to provide a comprehensive range of styles, sizes, and price points to cater to various tastes and preferences.
- Young Adults: ASOS primarily targets young adults, particularly those in their late teens to early thirties. The brand’s focus on trendy and fashion-forward clothing aligns well with the preferences of this demographic.
- Fashion-Conscious Individuals: ASOS appeals to individuals who are fashion-conscious and seek to stay updated with the latest trends. The brand offers a wide variety of styles, including popular and emerging fashion trends, to satisfy the fashion-forward customer.
- Value Shoppers: ASOS provides options across a range of price points, making it suitable for value-conscious shoppers. The brand offers affordable options as well as higher-end designer items, allowing customers to find products that fit their budget.
- Inclusive Sizing: ASOS is committed to inclusivity and offers a wide range of sizes in their clothing. They provide options for petite, tall, plus-size, and maternity wear, catering to different body types and ensuring that customers can find clothing that fits them well.
- Global Customers: ASOS operates internationally and ships to customers in over 200 countries. This makes it accessible to customers around the world who are looking for a diverse range of fashion options.
ASOS caters to these target groups, their products and styles can appeal to a broader range of individuals. Ultimately, ASOS aims to provide a wide selection of clothing and accessories to meet the needs and preferences of a diverse customer base.
ASOS Reviews: What Do Customers Think?
ASOS has a large customer base, and customer opinions and reviews can vary. However, overall, ASOS has gained a generally positive reputation. Here are some common points mentioned in customer reviews:
- Extensive Product Range: Customers appreciate the vast selection of clothing, accessories, and beauty products available on ASOS. The wide range of styles, sizes, and price points allows customers to find items that suit their preferences and budget.
- Trendy and Fashion-Forward: ASOS is often praised for its fashion-forward and trendy offerings. Customers appreciate the brand’s ability to stay updated with the latest fashion trends and provide clothing that reflects current styles.
- Inclusive Sizing: Many customers appreciate ASOS’s commitment to inclusive sizing. The availability of options for different body types, including petite, tall, and plus sizes, has received positive feedback from customers who feel that ASOS caters to a broader range of individuals.
- Affordable Options and Sales: ASOS is known for offering a wide range of price points, including affordable options. Customers often mention that they appreciate the affordable pricing and the regular discounts and sales that allow them to get good deals on fashion items.
- Easy Online Shopping Experience: Customers generally find ASOS’s website user-friendly and easy to navigate. The filtering and search options, as well as the clear product descriptions and images, help customers make informed decisions while shopping.
- Fast Shipping and Reliable Delivery: ASOS’s shipping and delivery service often receive positive feedback. Customers appreciate the prompt shipping and reliable delivery of their orders, especially for those who opt for express or next-day delivery options.
- Customer Service: While customer experiences with ASOS’s customer service may vary, many customers report positive interactions with the brand’s support team. They appreciate the responsive and helpful customer service representatives who assist with inquiries, returns, and exchanges.
ASOS also receives some negative feedback from customers. Common complaints include issues with sizing consistency, delayed deliveries, and difficulties with returns or customer service. Nonetheless, ASOS has a generally positive reputation and continues to be a popular choice for online fashion shopping.
When considering customer reviews, it’s important to remember that individual experiences may vary, and it’s always helpful to read a variety of reviews to get a balanced perspective.
Is ASOS Worth It?
Whether or not ASOS is worth it ultimately depends on individual preferences, needs, and priorities. Here are some factors to consider when evaluating whether ASOS is worth it for you:
- Selection and Range: ASOS offers an extensive selection of clothing, accessories, and beauty products, catering to various styles, sizes, and price points. If you appreciate having a wide range of options and enjoy exploring different fashion trends, ASOS can be worth it for you.
- Fashion Trends: ASOS is known for its fashion-forward approach, staying up-to-date with the latest trends. If you enjoy staying on top of current fashion and like to experiment with new styles, ASOS can be a great source for trendy clothing and accessories.
- Inclusive Sizing: ASOS is committed to inclusivity and provides options for different body types, including petite, tall, plus-size, and maternity wear. If finding clothing that fits well and caters to your specific needs is important to you, ASOS’s inclusive sizing can make it worth considering.
- Value for Money: ASOS offers a range of price points, from affordable options to higher-end designer items. If you’re looking for good value for your money and appreciate the variety of price options available, ASOS can be worth it.
- Convenience and Online Shopping Experience: ASOS’s user-friendly website, convenient filters, and search options make online shopping relatively easy and enjoyable. If you prefer the convenience of shopping online and find ASOS’s platform intuitive and hassle-free, it can be worth it for the convenience factor alone.
- Shipping and Returns: ASOS provides shipping to many countries and offers free shipping and returns in some regions. If you value fast and reliable shipping, along with hassle-free return policies, ASOS’s services in these aspects can add value to your shopping experience.
ASOS may have occasional drawbacks or negative experiences reported by some customers. These can include issues with sizing consistency, delayed deliveries, or difficulties with returns or customer service. Considering customer reviews, policies, and terms of service can provide additional insights into whether ASOS is a good fit for you.
Whether ASOS is worth it for you depends on your personal preferences, budget, and shopping priorities. It may be helpful to explore the website, read customer reviews, and consider the factors mentioned above to make an informed decision.
ASOS Promotions & Discounts
ASOS frequently offers promotions and discounts to provide customers with savings and incentives. Here are some of the common promotions and discounts you may come across on ASOS:
- Sales: ASOS often holds seasonal sales, such as end-of-season sales or holiday sales, where you can find discounted prices on a wide range of items. These sales typically offer discounts of up to 70% off or more.
- Discount Codes: ASOS occasionally provides discount codes that customers can apply during the checkout process to receive a percentage or fixed amount off their purchase. These codes are usually communicated through ASOS’s website, newsletter, or social media channels.
- Student Discount: ASOS offers a student discount program in partnership with UNiDAYS, where eligible students can enjoy a discount on their purchases. Students need to verify their student status through the UNiDAYS platform to access the discount.
- Email Sign-up Discount: By signing up for ASOS’s newsletter, you may receive a special discount code as a welcome offer for first-time subscribers. This discount can be applied to your first purchase on ASOS.
- Free Shipping: ASOS often provides free standard shipping on orders above a certain threshold, which may vary depending on your location. Keep an eye out for promotions that offer free shipping as it can help you save on delivery costs.
- Limited-Time Offers: ASOS occasionally runs limited-time promotions, such as flash sales, where you can find discounted prices on select items for a short period. These promotions typically have a specific time window, so it’s advisable to act quickly if you spot a deal you’re interested in.
To stay updated on ASOS’s promotions and discounts, you can visit their website regularly, subscribe to their newsletter, follow their social media accounts, or check for promotional banners and announcements on their website. Additionally, it’s a good idea to read the terms and conditions of each promotion to understand any restrictions or limitations that may apply.
Where to Buy ASOS
ASOS products can be purchased directly from the ASOS website, which is the official online store for the brand. The website, www.asos.com, provides a convenient and secure platform for browsing and purchasing ASOS clothing, accessories, and beauty products.
In addition to the ASOS website, you may also find ASOS products available for purchase on select third-party online platforms or marketplaces. However, it’s important to ensure that you are buying from reputable sellers to guarantee the authenticity of the products and to ensure a positive shopping experience.
It’s worth noting that ASOS primarily operates as an online retailer, and their products are primarily sold through their own website. While they have a global presence and ship to customers in many countries, ASOS does not have physical stores in most locations.
To purchase ASOS products, simply visit their official website, create an account (if you don’t have one already), browse through the available categories, select the items you wish to purchase, and proceed to the checkout process. ASOS offers various payment options, including credit/debit cards, PayPal, and Klarna (in some regions), making it convenient for customers to complete their purchases.
Please note that availability and shipping options may vary depending on your location. It’s recommended to visit the ASOS website and check their shipping policies to ensure that they deliver to your country and to review any applicable customs fees or import taxes that may apply.
FAQs
Does ASOS offer international shipping?
Yes, ASOS offers international shipping to customers in over 200 countries. However, specific shipping options, fees, and delivery times may vary depending on your location. It’s advisable to check ASOS’s website for more information on international shipping availability and terms.
What is ASOS’s return policy?
ASOS has a flexible return policy. Most items can be returned within 28 days of receiving your order, provided they are in their original condition with tags attached. ASOS offers free returns in some regions, while in other cases, return shipping fees may apply. It’s recommended to review ASOS’s official website or contact their customer service for detailed information on their return policy and any specific requirements.
How can I contact ASOS customer service?
ASOS provides customer support through various channels. You can typically find their customer service contact information, including email or phone numbers, on their official website. ASOS also offers live chat assistance for immediate help with inquiries or concerns.
Does ASOS have a loyalty program?
ASOS offers a loyalty program called ASOS A-List. It allows customers to earn points on their purchases, which can then be redeemed for discounts or rewards. ASOS A-List provides different tiers (starting from Level 1) based on customer spending and activity. Each tier offers different benefits and perks.
Does ASOS have physical stores?
ASOS primarily operates as an online retailer and does not have physical stores in most locations. However, they have occasionally launched pop-up shops or temporary physical experiences in certain cities or events.
How do I apply a discount code on ASOS?
During the checkout process on the ASOS website, there is usually an option to apply a discount code or promotional code. You can enter the code in the designated field, and if it is valid and meets the criteria of the promotion, the discount will be applied to your order.
